Whole life plans
Permanent cover that stays with you for life and builds value along the way.
- Lifetime protection
- Build cash value
- Access it when needed
Start early.
Protect what matters.
See the dividend record
From whole life plans to income protection and group benefits, UB Trust Insurance Services builds cover around your family, your business and your future.
Each plan starts with a conversation about your family, your income and your goals. You get a recommendation that fits, explained in plain language.
Permanent cover that stays with you for life and builds value along the way.
Start early.
Protect what matters.
See the dividend record
Permanent cover with a savings side you direct. Choose guaranteed interest accounts, or options that follow stock markets in Canada, the United States and Europe.
Cover that steps in when illness, injury or loss stops your income.
Let's plan for your future today.
Start small today. Build big for tomorrow.
Message me to get started.
Your business is your legacy. Protect what you have built.
Message me to review your strategy.
Health, dental, vision and retirement benefits for your team, set up for incorporated businesses.
These charts use figures published by Equitable Life of Canada, to year-end 2025. They show history, which is useful evidence and never a promise.
The rate Equitable uses to set dividends on participating whole life policies, compared with 5-year GICs and Government of Canada bonds.
Dividends are not guaranteed and are paid at the sole discretion of Equitable's Board of Directors. The dividend scale interest rate is one factor used to set dividends. It is smoothed, gross of expenses, and is not the return on a policy. Past performance is not indicative of future performance.
Equitable's universal life plans offer five index options that follow major stock markets, and you can hold more than one. Pick an option to see its record for the last ten calendar years.
These figures follow each market index and do not include Equitable's annual administration fee (listed at 1.75% on its current universal life plan), so they are not the return on a policy. Interest on index options can be negative, and you are not investing directly in the index. Ten years is a short window: over a longer period the Canadian index fell 33.00% in 2008 and rose 35.05% in 2009. Past performance does not guarantee future results.
Source: The Equitable Life Insurance Company of Canada, dividend scale interest rate historical performance (form 1360, July 2026) and universal life linked interest option performance (reports as of October 31, 2026). Calendar-year figures are to December 31 and are updated here when Equitable publishes new ones. UB Trust Insurance Services is independent of Equitable.
The Canadian tax system lets incorporated businesses deduct the cost of group benefits. Structuring part of payroll as benefits can lower taxable income while giving your team real cover.
| Scenario | No change | $20K to benefits | $40K to benefits |
|---|---|---|---|
| Structured into benefits | $0 | $20,000 | $40,000 |
| Payroll | $300K | $280K | $260K |
Illustration only. Results vary based on tax rates and business structure. Speak with your accountant about your situation.
Group benefit premiums are a deductible business expense for incorporated companies.
Your team stays where they feel taken care of. Less turnover means lower hiring and training costs.
Insurance, dental, vision and retirement plans show candidates you run an established company.
A client storyMy client was 56 when he had a heart attack. He couldn't work while he recovered. His critical illness coverage paid $50,000, helping him support his family during that time.
His plan also included $100,000 in whole life and $400,000 in term life coverage.
Shared by Uday Brar. Coverage and claims are subject to policy terms.
It starts with an email or a text. The info session is free and there is no obligation.
Tell us what you want to protect: your family, your income, your children's education or your business.
We schedule an info session at a time that suits you and walk through the cover, the cost and what it does and does not include.
Uday handles the application with you and stays your contact as your life and business change.
Email or text first. Fill in the form and it writes the message for you. Uday will reply to schedule a Zoom call or an in-person info session.
Email it to u2brar@gmail.com or text it to 236-513-6266. Nothing is sent until you send it yourself.
If your email or messaging app does not open, copy the message and paste it into an email to u2brar@gmail.com or a text to 236-513-6266.